Mahindra Thar Roxx: In the realm of rugged, off-road vehicles, Mahindra has once again raised the bar with its latest powerhouse—the Mahindra Thar Roxx. Designed to dominate uncharted terrains while offering enhanced comfort and modern technology, this beast is set to shake up the segment and challenge well-established global rivals.
Let’s explore what makes the Thar Roxx a game-changer in the off-road world.
Carrying Forward the Legacy: From Thar to Thar Roxx
For years, the Mahindra Thar has been synonymous with off-road mastery in India. With the Thar Roxx, Mahindra has pushed the boundaries further, offering a reimagined version of this legendary SUV.
Unlike a simple extension of its predecessor, the Roxx is a ground-up transformation, embodying an all-new design philosophy while staying true to its off-road DNA.
Key Highlights of the Mahindra Thar Roxx
- 5-Door Configuration: Enhancing practicality without compromising off-road capabilities.
- Advanced 3G Platform: 40kg lighter than its predecessor, offering improved efficiency.
- All-Metal Body Shell: Crafted with high-strength steel for superior durability.
- Versatile Powertrain Options: Available in both petrol and diesel variants with manual and automatic transmissions.
Power Meets Performance: Mahindra Thar Roxx Engine Options
The Thar Roxx is designed to cater to diverse driving preferences with multiple powertrain choices:
Petrol Variants:
- Base Model: 2.0-liter mStallion turbo-petrol (160bhp, 330Nm torque).
- Top-End Variant: A more powerful version of the same 2.0-liter engine (power output to be confirmed).
Diesel Variants:
- RWD Model: 2.2-liter mHawk engine (150bhp, 330Nm torque).
- 4×4 Variants: Available in two power tunes:
- 150bhp, 330Nm
- 171bhp, 370Nm (same as Scorpio-N)
Each engine is paired with a 6-speed manual gearbox, while select variants offer automatic transmission options for effortless driving.
Off-Road Mastery: What Makes the Thar Roxx a True Trailblazer?
The Thar Roxx is built to conquer extreme landscapes, offering world-class off-road capabilities:
- 4Xplor Off-Road System with multiple terrain modes (Snow, Sand, and Mud).
- Electronic Brake Locking Differential (E-BLD) & Electronic Locking Differential (ELD) for superior traction.
- Traditional 4×4 System with 2H, 4H, and 4L modes for varied terrain adaptability.
- Crawl Smart Assist (CSA): Ensures controlled off-road navigation by maintaining speeds between 2.5kph and 30kph.
- Intelli Turn Assist: Enhances maneuverability by locking the inner rear wheel, making tight turns effortless.
- Superior Ground Clearance:
- Approach angle: 41.3°
- Ramp-over angle: 23.6°
- Departure angle: 36.1°
- Water wading depth: 650mm
These specifications put the Thar Roxx in direct competition with iconic off-roaders like the Jeep Wrangler and Ford Bronco.
Suspension & Ride Quality: A Smoother Adventure
To deliver an impeccable balance between off-road aggression and on-road comfort, Mahindra has equipped the Thar Roxx with:
- Independent Front Suspension with Double Wishbones
- Multilink Rear Suspension with Watts Linkage
- Frequency Dependent Damping (FDD) Technology
- Hydraulic Rebound Stopper (HRS)
- Multi-Tuning Valve-Concentric Land (MTV-CL) Dampers
This refined setup ensures superior ride quality, making the Roxx as comfortable for city commutes as it is for rugged adventures.
Luxurious Yet Rugged: Interior & Technology
While engineered for off-road excellence, the Thar Roxx doesn’t compromise on interior comfort and features:
- 5-Seater Configuration ensuring ample space for passengers.
- Standard Metal Hard Top for added durability.
- Single-Pane Sunroof on mid-range trims; Panoramic Sunroof on top trims.
- Dual Digital Screens for infotainment and driver information.
- LED Lighting System for enhanced visibility.
Though full details on interior materials are yet to be disclosed, expect upgraded fit, finish, and comfort compared to the 3-door Thar.
Safety First: Robust Protection for Every Adventure
Mahindra has equipped the Thar Roxx with top-tier safety features:
- 7 Airbags (including driver knee airbag).
- Advanced ESP with 17 Features.
- Electronic Parking Brake with Auto Hold.
- 360° Surround View System.
- Hill Hold Control & Hill Descent Control.
- 3-Point ELR Seat Belts for All Passengers.
- ISOFIX Child Seat Anchors.
With Mahindra’s strong track record of safety, the Thar Roxx is expected to achieve high crash test ratings.
Market Positioning & Competition
The Thar Roxx enters a fiercely competitive SUV segment, challenging:
- Direct Competitors: Force Gurkha, Maruti Suzuki Jimny.
- Indirect Rivals: Jeep Compass, MG Hector, Tata Harrier, and Tata Safari.
While it may be positioned at a premium price point, its unique combination of rugged performance, everyday usability, and cutting-edge features makes it a compelling choice.
Launch & Expected Pricing
Mahindra will officially unveil the Thar Roxx on August 15, 2024, aligning with India’s Independence Day.
Industry experts estimate an ex-showroom price range between ₹15 lakh to ₹25 lakh, making it more expensive than the 3-door Thar but competitively placed in the larger SUV market.
The Thar Roxx Experience: More Than Just a Vehicle
Mahindra is transforming the Thar Roxx into an exclusive lifestyle experience, introducing:
- Thar Roxx Adventure Clubs for off-road expeditions.
- Customization Programs to allow factory-backed modifications.
- Off-Road Academies to train owners in advanced driving techniques.
These initiatives aim to foster a strong community around the Thar Roxx, enhancing its appeal beyond just its capabilities.
Future-Proofing: An Electric Thar Roxx in the Works?
As the industry moves towards sustainability, Mahindra is rumored to be developing an electric variant of the Thar Roxx. Potential benefits include:
- Instant Torque for superior off-road performance.
- Extended Range for long adventures.
- Silent Operation for an immersive outdoor experience.
An electric Thar Roxx could position Mahindra as a leader in the electrified off-road segment, taking on global giants.
Final Verdict: A New Benchmark for Indian Off-Roading
The Mahindra Thar Roxx isn’t just a new SUV—it’s a statement. Combining legendary off-road capabilities with modern-day luxuries, it sets new standards for adventure enthusiasts and urban explorers alike.
With its powerful engine options, premium features, and cutting-edge safety, the Thar Roxx is set to redefine the Indian off-road landscape.
As it gears up for launch, one thing is clear—the future of off-roading in India will never be the same again.
